Brutal Fruit Glam Camp

Brutal Fruit: Adding Glamour to Camping, We’re going Glamping!
Brutal Fruit brings one of the most exciting trends to have taken Europe by storm, to the shores of our exquisite South Africa…Glamping. Brutal Fruit has just undergone its own pack revitalisation, and would love to share the opportunity for 2 100 incredible women to spend an entire day invigorating various facets of their own lives.

“Targeted at all women between the ages of 18-30, this all-encompassing weekend will be hosted at the beautiful Casalinga, with a host of workshops full of hints & tips. Expert guest speakers will cover areas such as Lifestyle, Spirit, Beauty and Body in glam detail. Brutal Fruit has evolved into a brand that is aspirational, exciting and elegant and the same is to be said about their consumers.” Meenal Harry, Brutal Fruit Marketing Manager

The Brutal Fruit Glam Camp campaign launches on 30 November 2011. The event will be run as 2 separate workshops on the 11th & 12th February 2012. There is a strong drive to get consumers to win these coveted tickets through social media, online, in-store, radio and various printed magazine publications, and by becoming a Brutal Fruit loyalist online. Obtaining the tickets involves a bit of work and above all, a bit of adventure, and each ticket will be for you and your friend.

Those who attend will spend a day rotating amongst various workshops, aimed at taking every lady through an inside-to-out, mind, body and soul makeover. Women will be leaving empowered and informed with all the knowledge they require to be their most glamorous selves! (For further details please visitwww.facebook.com/brutalfruitsa).

Of the 2 100 ladies attending Brutal Fruit Glam Camp 2012, 100 VVIP ladies will experience the delight of a full five-star overnight glamorous camping stay each, while being able to mingle with local celebs. Access to VVIP tickets is only obtained via Brutal Fruit’s Facebook & Twitter pages, which include games that need to be completed for entry.

This is without question one of the most definitive and innovative marketing events to date, which will undoubtedly have ladies across the nation packing their in-season tote bags (beauty essentials included) for a weekend long to be remembered.

For further information pertaining to Brutal Fruit Glam Camp contact Thulane Hadebe on thulane@brand-ambassadors.co.za.