Johannesburg, Wednesday, 21stAugust - For Autumn Winter 2019, Jimmy Choo introduces a new family of signature bags - the VARENNE. With inspirations that blend the idea of a modern British Heroine with equestrian references the VARENNE is a thoroughbred, a modern woman’s trusty steed to carry her through the dynamic life she leads. The VARENNE is evocative of a distinctly British heritage of excellence of craft and a modern play between the aristocratic and the anarchic.
Offered in three distinct silhouettes - a cross-body, a shoulder bag and a bowler in a trio of sizes - the VARENNE is a future classic that reinforces Jimmy Choo’s expertise in creating highly designedaccessories. The Bowler bag, with slight pyramidal shape, is the hero style - sleek, ladylike and refined, it features a hallmark of the family - a multi-buckled integral harness of leather criss-crossing the surface, in tonal contrasts of leathers and finishes. Inspired by the bits and bridles of dressage, this harness both secures and decorates the accessories - forming the basis for shoulder-straps and high curved handles - and criss-crosses the leather decoratively, like the reins, that temper the power of a horse. Simultaneously utilitarian and elegant, the VARENNE is keyed to the ideology of Jimmy Choo.
As a new signature, it is fitting that the VARENNE also debuts the new Jimmy Choo monogram. Featuring interlocking JC initials, the bevelled edges reflect the notion of Jimmy Choo as a gem in and of itself - as well as mirroring the multifaceted identity of the Jimmy Choo woman and man. Glinting from accessories and showcased centre-stage on the VARENNE, this new monogram is a visual and literal shorthand for Jimmy Choo.
The Jimmy Choo Boutique is located at Shop U21A, Diamond Walk, Sandton City, Johannesburg. Tel: +27 (0) 11 326 6658.