Tod’s in Get It Joburg North Magazine July 2019
For summer 2019,Tod’s presents “MY RIDE” featuring the iconic Gommino - the original driving shoe.
Tod’s Gommino was created with the intention of combining classic Italian style with a beautifully crafted shoe that can be worn on any occasion. Its trademark is a sole covered with 133 rubber “pebbles”, giving it its distinctive look.This casual-chic moccasin took inspiration from the driving shoes used in the 1950s and has been worn by those who cherish the quality of craft and time, while enjoying the freedom and adventure of life.
In a series of short films shot in New York, the project explores the idea of motion and begs the question, “What drives you?”. Seen through the lens of health and wellness guru Taryn Toomey, restaurateur Louis Levy, artist Richard Phillips, actor Tong Dawei and model Katrin Thormann, each character expresses their own clear passion through motion.The call to action, #FollowMyRide, encourages audiences to also embrace their own path.
Wearing pale pink leather Gommino,Toomey is captured in her studio before she begins her weekly fitness class. Levy escapes the city on his motorcycle with his red suede lace-ups in tow. Dawei explores New York city wearing the denim shoe. Phillips is seen leaving his art studio wearing the navy suede shoe for a quick ride in his vintage Porsche. Thormann bikes through the streets of the West Village wearing beige suede Gommino.
The Gommino becomes a symbol of this mindset of freedom, letting go, and embracing one’s own passion. “My Ride” will launch on May 20 on www.tods.com.
Shop U23, Diamond Walk
Sandton City Shoping Center
c/o Rivonia Road & Fifth Street
Tel no: +2711 883 1163
Tod’s, the shoes and luxury leather goods Brand which epitomizes true Italian style with a focus on craftsmanship, is now represented by public relations and marketing company Brand Ambassadors.
The eponymous brand, which opened its first South African boutique – in partnership with local operator Abuissa Africa - in Johannesburg in Sandton City Shopping Centre’s luxurious Diamond Walk on the 5thof May 2018, has quickly found appeal for its luxurious offering of styles that have become icons of modern living.
The 100 square metre light filled space represents the new incarnation for Tod’s stores worldwide with décor linear, pared down and elegant in line with the brand’s global image.
The boutique houses the full Tod’s menswear and womenswear leather goods collections including shoes, bags, small leather goods and accessories together with limited edition collections.
“We are pleased to welcome Tod’s to our expanding portfolio of luxurious lifestyle brands which reflect the pinnacle of international luxury. We look forward to amplifying Tod’s and its positioning as the symbol of the perfect combination of tradition, quality and modernity to the South African market,” said Thulane Hadebe, Brand Ambassadors director.
“We look forward to working with Thulane and Brand Ambassadors as we grow the awareness of Tod’s and its repertoire meticulously pieced together objects renowned for their exclusivity while remaining recognizable, modern and functional,” said Caren-Anel Roodt, Tod's Brand Manager
Brand Ambassadors will handle all Tod’s press inquiries.